Political Penguin

When I first saw screenshots of the new Tories website I immediately thought they were mock ups, piss takes, no party that boasted the second largest number of MP’s in the mother of all Parliaments could possibly come up with this could they?
There have been some comments on the new site by fellow West Midlands bloggers who admit themselves that they don’t fall into the age category that apparently this website is aimed at; the under thirty so called i-pod generation. So, as someone who actually falls into this age category, minus the i-pod, can’t afford one and wouldn’t want one anyway (there’s a very good reason, I’ll leave that for another post). I thought I’d give my opinion on the site purely from the perspective of someone in their target audience. Utter shite.
Now far be it for a humble person like myself to criticise what people who are obviously experts in marketting and publicity can come up with but here are a few tips that I’ve picked up over the years that in terms of mobilising support for your party are well worth a thought.

1. Don’t patronise the electorate.
2. Don’t think that you can put an entire age group into one box.
3. Don’t assume that people aren’t clever enough to see through cheap publicity stunts.
4. Don’t call the electorate tossers… Tends not to go down too well on the doorstep. In fact, I’d quite happily invite whichever dipstick thought up this scheme to a very nice area called Heath Town in Wolverhampton, plant them on the doorstep of someone in financial difficulty and see what the response of that person is to being called a tosser.
There are many reasons why people get into difficulty financially, not all because they’re obsessed with buying Prada shoes or fifty handbags of which I’m not going to go into right now, maybe another later post but I’ll finish on this point. There is a section in the Tories site about who can help if you have financial problems. At no point does it say the Conservative Party. Enough said.