Political Penguin

I mentioned a while back that I’m quite interested in advertising and can quite appreciate a good bit of work. Equally I personally find that sometimes the simplest ideas are the best. Not to mention a bit of madcap comedy. That’s why I’d like to introduce you to Schnick und Schnack. They’re the focus of the new advertising campaign by Hornbach which is basically a German Homebase/B&Q DIY store.

I have no idea which one is which but Schnick Und Schnack are basically very badly made puppets, one from a green hot water bottle and the other from what looks like a blue refuse sack. This isn’t even Fingermouse or Bagpuss territory for making characters out of bits of old tat.

The strange thing is though, that it works. It’s madcap and when you compare the “you can do it when you B&Q it” or that geezer who used to be in Men Behaving Badly poncing around Homebase, I thing I’ll go with the pyschotic German puppets. Anyway, here’s my two personal favourites, the ‘fun with an air compressor’ and ‘belt sander racing’ adverts. Picked these up off YouTube but if you feel like checking out them all, Schnick und Schnack have their own website.